The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.
The Journal
Freja Tote Guide
A comparison of our two larger styles, both designed for work, travel, and to make all the moments in between seamless.
Freja Tote Guide
A comparison of our two larger styles, both designed for work, travel, and to make all the moments in between seamless.
Introducing the Lafayette Tote
Say hello to my personal favorite bag we've ever made.
Introducing the Lafayette Tote
Say hello to my personal favorite bag we've ever made.
Creating the Tall Tote
Sometimes the simplest looking things are the hardest to perfect - and that about sums up the development of this tall tote!
Creating the Tall Tote
Sometimes the simplest looking things are the hardest to perfect - and that about sums up the development of this tall tote!
Why We Love Ultrafiber
Now that we've explained the nitty gritty, technical side of ultrafiber, it's time to show you exactly why we love it so much for a high end material that's still suitable...
Why We Love Ultrafiber
Now that we've explained the nitty gritty, technical side of ultrafiber, it's time to show you exactly why we love it so much for a high end material that's still suitable...
Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content wanted to see...
Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content wanted to see...
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire who is the embodiment of chic, effortless...
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire who is the embodiment of chic, effortless...