The Journal

Brielle's Letter on SS26

Brielle, Creative Director, shares the inspirations shaping the Spring/Summer 2026 collection.

Freja Shoulder Bag Guide

Each of our shoulder bags is designed for a scene — a mood, a moment. Discover which one suits you the best.

Inside Freja’s Factory: Building Something That Matters

Since 2019, I’ve watched our factory operations grow from one order a year to a nonstop production line with over 50 full-time team members, from a...

Behind the Jane Bag: A Timeless Mini Inspired by Vintage Design

A note from our Creative Director, Brielle Smith The Vision Behind the Campaign When dreaming up the Jane campaign, I knew I wanted everything to f...

Exotics Collection: Q&A With Jenny

To mark the arrival of our latest release — the textured and timeless Exotics Collection — we sat down with our founder, Jenny Lei, for a behind-th...

Introducing the Freja Fund

Have an idea you can’t stop thinking about? Let’s turn that “what if” into something real together.Today, we are so excited to launch the Freja Fun...