The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.
The Journal
Creating the Paloma Tote
The goal: a larger tote with multiple compartments that could fit a 15" laptop while being lightweight and structured, but still soft and not bulky. With my newly acquired pattern drawing skills,...
Creating the Paloma Tote
The goal: a larger tote with multiple compartments that could fit a 15" laptop while being lightweight and structured, but still soft and not bulky. With my newly acquired pattern drawing skills,...
A Zero Waste Mission
I started Freja with a lot of ideas, and two big goals. 1) To make the highest quality, most thoughtfully designed, handmade vegan leather bags. 2) To make them with no...
A Zero Waste Mission
I started Freja with a lot of ideas, and two big goals. 1) To make the highest quality, most thoughtfully designed, handmade vegan leather bags. 2) To make them with no...
Creating the Linnea Tote
There's two parts to Freja. There's the bag, and then there's the journey. I love seeing the story of how and why something is made, and wanted to share the...
Creating the Linnea Tote
There's two parts to Freja. There's the bag, and then there's the journey. I love seeing the story of how and why something is made, and wanted to share the...